Freelance UI/UX Designer
Stealth Startup, India | September 2025 - Present
Key Responsibilities
- Built a kids’ learning app from 0 → 1, covering the entire design process from concept to delivery.
- Conducted user research and developed detailed user personas to guide product direction.
- Created user flows, wireframes, and high-fidelity UI designs for key learning experiences.
- Conceptualized and designed core features including game mode, quiz mode, and interactive learning modules.
- Collaborated with cross-functional teams to ensure design feasibility, usability, and scalability.
- Focused on building an engaging, accessible, and educational product experience for kids.
Principal Product Designer
Absa Bank, Mauritius | July 2025 - September 2025 (3 Months Contract)
Key Responsibilities
- Driving Strategic Ideation: I facilitated collaborative workshops and ideation sessions with cross-functional stakeholders, ensuring every feature was rooted in real user needs and business impact.
- Visualizing Concepts: Starting from low-fidelity wireframes, I translated abstract ideas into tangible visuals that aligned teams around a shared product vision.
- Owning the Design System: As a steward of the Absa design system, I ensured consistency, scalability, and accessibility across all touchpoints constantly evolving the system to meet product demands.
- Crafting High-Fidelity Designs: I produced polished, production-ready UI designs that aligned with brand guidelines and delivered a seamless user experience.
- Bringing Ideas to Life: Through interactive prototypes, I helped teams test, validate, and iterate quickly minimizing risks and accelerating decision-making.
Notable Achievements
- Designed and implemented a scalable design system for Absa Insurance, reducing UI inconsistencies by 80% and cutting design-to-dev handoff time by 40%.
- Created high-fidelity prototypes that accelerated user testing cycles, enabling the team to validate concepts in under 48 hours and iterate with real-time feedback.
Design Mentor
The Design Thinker, Jakarta | March 2025 - Presen
Mentoring about UI/UX Design in these area
- Design system (assets & components)
- Design strategy
- Responsive design auto-layout
- Figma variable and responsive design using variables
- Multi-theming in figma
- Advance prototyping using variables
Product Design Lead
Hijra Group, Jakarta | January 2021 - April 2025
Key Responsibilities
At Hijra, I had the rare opportunity to help build a digital banking product entirely from scratch.
From defining the visual identity to assembling a high-performing design team.
I played a pivotal role in shaping not just the product but the very foundation of how design lives and breathes within the company.
- Designing from Zero to Launch: I led the end-to-end creation of Hijra’s digital banking product, including the development of a comprehensive Design System that ensured consistency, scalability, and speed across teams and platforms.
- Building and Leading a Multi-Disciplinary Team: Starting with just two designers, I grew and mentored a diverse design team of six, including Product Designers, Interaction Designers, Illustrators, and UX Writers creating a collaborative environment that championed user-centered design.
- Shaping Product Development: As the design lead, I was actively involved in the product development lifecycle, working closely with engineering, product, and business stakeholders to align on goals, solve complex problems, and deliver intuitive experiences.
- Establishing Design Foundations: I introduced internal Design Principles and a scalable Design Process, giving the team a strong, shared framework to work from helping improve design quality, efficiency, and alignment across departments.
Notable Achievements
- Increase number of registered users by 173%
- Improve transfer completion time by 50%
- Make team 3x more productive
- Simplifying registration process from more than 5 minutes to 3-4 minutes
- Improve online deposito experience and successfully contribute by 26.8B online deposito balance
Product Design Lead
Sinbad, Jakarta | Juli 2020 - November 2020
Key Responsibilities
Led 4 design team members, consist of Product Designer and Researcher.
As a lead, I'm create design roadmap, design system and design guidelines for team members.
Principal Product Designer
Kumparan, Jakarta | April 2018 - June 2020
Key Responsibilities
As a Principal Designer, I'm responsible for kumparan all platform (desktop, mobile web and mobile app) and collaborate with product manager to define new feature / iterate based on data qualitative and quantitative.
Also initiate to create design system for the team.
Notable Achievements
- Initiate create design system and success improve team productivity.
- Success increase number of pageview in a month by ~8%.